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Reminder for the Uniqueness Mastery (FREE) Course—But first a case study!
If you haven’t been to sign up for the free uniqueness course yet, then you should. And here’s just one reason why. Read this case study and judge for yourself. Hey Sean When you first sent through the...
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Why It’s Critical For Your Business To Have Uniqueness for “Individual...
It’s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn’t? Let’s take an example. Imagine you were selling a program like Adobe Photoshop Would...
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Positioning: Sorting Out What’s Unique From The ‘Blah, Blah’
It’s not that we like to blah. It’s just that we end up doing a blah, blah, without realising it at all. So let’s look at how we sort out uniqueness from the blah Here’s an example of Aveeno Intense...
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Uniqueness Mastery Workshop 2012: Only California Seats Remain!
We rarely have just a workshop. We have a party! Most workshops are boring yak-yak sessions. Not a Psychotactics Workshop.You actually have a ton of fun at the workshop, because of the system in place...
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Uniqueness: Why We End Up Feeling Stuffed
Ever been to a buffet? You know how you start off with the spring rolls, then it’s baked ham with pineapple sauce. Then it’s roast lamb with mint jelly and rich brown gravy. Top that up with roast...
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Uniqueness: The Importance of the Mundane and the Seemingly Uninteresting
Most of us struggle with the uniqueness of our products or services. And the reason we struggle is because we look for something exciting to showcase in our products and services. And all we seem to...
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The Concept of the Star and the Supporting Cast When Creating Uniqueness
Every movie you’ve ever watched has a common factor. You have a star. And you have the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus. So...
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Announcing: How To Stand Out From Your Competition
Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to...
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